Marketing Lesson Plans

 

This course offers a comprehensive overview of the field of marketing from a domestic and international viewpoint. Marketing analysis and segmentation, market research, types of consumers, 4Ps of marketing, advertising, selling, and careers in marketing are among the wide range of topics that will be discussed. Different aspects of advertising will be researched and evaluated that will include television, radio, print media, and the Internet. The emerging role that information technology plays within marketing will also be covered. Students will be required to “think critically” and draw conclusions based on different marketing situations.

 

   

 

 

Writing Assignments

Beginnings of Civilizations

 

 

Term Assignment: Follow a Product

This assignment has students individually choosing a product that they are a fan of and writing about it each week as it relates to an aspect of marketing.

 

Intro. to Marketing

This unit looks at the following topics: Buying Motives, Branding, Associations, Logos and Strategic Partnerships.

 

Target Markets

This unit looks at types of markets and characteristics that markets have in common as well as how customers are differentiated based on factors.

 

 

Product Strategy

This unit looks at elements of a product/service's product strategy.

 

 

Place Strategy

This unit looks at elements of a product/service's place strategy.

Price Strategy

This unit looks at elements of a product/service's price strategy.

 

Promotion Strategy

This unit looks at elements of a product/service's price strategy.

 

Market Research

The identifying of a problem - combined with the design, collection and analysis of market research for the evaluation of potential recommendations and solutions.

 

 

 

 

 

Marketing Plans

Apply principles of creating marketing plans

 

Infomercials

YouTube links.

 

 

20th Century Consumerism

6-day lesson plan on U.S. consumerism linking historical themes within the U.S. and the world to the development of advertising and consumerism in the 20th century.

 

Projects

Culminating Marketing Plan Projects

Event Mgmt - Keys to Success

Marketing Firm

 

Miscellaneous Lessons

Independent lessons that can be taught individually or stretched across a marketing topic.


Miscellaneous Docs

Independent lessons & miscellaneious documents for the course.